About Us
At Under Armour, our primary aim is innovation, and it is vital in the ever growing development of technology. We pride ourselves with being technically advanced, and in order to keep up with societal demands, sustainability needs to become our main priority.
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By creating a sportswear range that is fully sustainable, this gives our customers a choice to shop sustainable or carry on purchasing our regular collections. The demand for sustainable clothing is rapidly rising, and we should meet customers needs by creating a sustainably sourced and manufactured sportswear range.
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The following sections will explore different industry reports and editorial reports that influence the possibility of a sustainable collection. Along with this, a recommendation is given, explaining the possibilities of the new range and benefits for Under Armour and the customers.
